Moving from HubSpot to GoHighLevel isn't just about transferring your contact list. Your CRM holds the relationships, sales opportunities, automation rules, and customer information that keep your business running. Moving that information incorrectly can leave sales teams working with incomplete records, broken follow-ups, or missing deal history.
The good news is that migrating from HubSpot to GoHighLevel is easier in 2026, thanks to HighLevel's native HubSpot Importer. You can now move supported contacts, companies, deals, pipelines, custom properties, notes, emails, and tasks directly between the platforms.
However, importing CRM records is only one part of a successful migration. HubSpot workflows, marketing assets, connected applications, and certain historical data still require separate planning or rebuilding.
This guide explains what you can transfer, what needs to be recreated, how to use the native importer, and how to move without unnecessarily disrupting your sales and marketing operations.
Can You Migrate from HubSpot to GoHighLevel?
Yes. You can migrate from HubSpot to GoHighLevel using HighLevel's native HubSpot Importer, manual CSV imports, or a combination of both. The native importer supports core CRM data, including contacts, companies, deals, custom fields, pipeline stages, notes, emails, and tasks.
The important limitation is that HubSpot automation workflows do not automatically become functioning GoHighLevel workflows. They must be reviewed and rebuilt using HighLevel's automation tools.
For a basic CRM, the process may be relatively straightforward. For an established business using multiple pipelines, complex workflows, custom integrations, and years of customer history, the migration needs a carefully planned transition.
What's Different About HubSpot to GoHighLevel Migration in 2026?
Previously, many migration guides focused primarily on exporting CSV files from HubSpot and manually importing records into GoHighLevel.
That method is still useful, particularly for custom migration requirements. But it is no longer the only practical option.
HighLevel's native HubSpot Importer now lets you connect your HubSpot account directly, select supported data, review estimated record counts, and run the import from within HighLevel.
The importer also preserves supported pipeline structures and provides detailed import reports showing successful records, errors, and warnings.
This reduces some of the manual work involved in moving CRM data. It does not remove the need for data preparation, testing, or automation rebuilding.
What transfers from HubSpot to GoHighLevel?
HubSpot data
Migration support in GoHighLevel
Contacts
Supported through the native importer
Companies
Supported, subject to association limitations
Deals
Imported as Opportunities
Pipelines and stages
Supported structures can be preserved
Standard and custom properties
Supported, with field-mapping limitations
Contact and deal notes
Supported, with association restrictions
Historical emails
Supported as read-only imported emails
Tasks
Supported, excluding recurring tasks
Supported attachments
Requires testing; certain file-related records may fail
HubSpot workflows
Must be rebuilt
Landing pages and forms
Must be recreated or reconnected
Email marketing templates and campaigns
Require separate migration or rebuilding
Integrations and connected applications
Must be reconnected and tested
Reporting dashboards and historical reports
Require separate assessment or rebuilding
One important distinction: importing historical emails is not the same as migrating your active email campaigns. Similarly, bringing over deals does not mean your sales automation or reporting will work without additional configuration.
The objective should be to preserve your essential business processes, not simply copy as much data as possible.
Step 1: Audit Your Existing HubSpot Account Before Migrating
Before connecting HubSpot to GoHighLevel, establish exactly what your existing CRM contains and how your business uses it.
A migration without an initial audit can reproduce years of unnecessary fields, inconsistent segmentation, and outdated sales processes.
Start by reviewing four areas.
Contacts, companies, and custom properties
Identify how many contacts and companies exist, how they are organised, and which properties your team genuinely needs.
Pay particular attention to custom properties that drive qualification, segmentation, reporting, or automation.
For example, a recruitment business might use custom properties for candidate availability, location, job category, and placement status.
A service business might track enquiry source, estimated project value, quotation date, and preferred appointment time.
These fields may not have identical equivalents in GoHighLevel, so the destination structure needs planning.
Deals and sales pipelines
Review your active HubSpot pipelines, stages, deal ownership, and important historical opportunities.
Ask whether your current pipelines still reflect how your business actually sells.
If you're moving platforms because the existing CRM has become complicated, importing every outdated pipeline may simply recreate the same problem.
Workflows and marketing automation
Create an inventory of active HubSpot workflows.
Document what triggers each workflow, the actions it performs, and when contacts should leave it.
Prioritise business-critical processes such as:
- New lead acknowledgement and assignment.
- Sales follow-up and quotation reminders.
- Appointment confirmations.
- Customer onboarding.
- Internal task creation and notifications.
- Marketing nurture sequences.
These processes need rebuilding or replacing in GoHighLevel, rather than being transferred automatically.
Connected applications
Identify every external application connected to HubSpot.
That might include your website forms, payment provider, appointment tools, accounting software, advertising integrations, or custom applications.
For each connection, determine what information it sends, which business processes depend on it, and who controls the authentication credentials.
This prevents the common situation where the CRM migration looks successful but an external lead source quietly stops feeding new enquiries into the system.
Step 2: Back Up Your HubSpot Data and Prepare a Migration Plan
Even when using the native importer, you should retain an independent export of important HubSpot records.
A direct connection makes importing convenient, but it should not be your only means of checking what is transferred.
Export important records from HubSpot
In HubSpot, navigate to the relevant CRM records, such as Contacts, Companies, or Deals, and use the available export option.
Select the records and properties you need. Ensure the export includes useful identifiers and associations where supported.
For activity history, notes, and other information that isn't included in a standard object export, investigate the relevant activity exports or API options.
Your backup should cover the data your business needs to preserve, not just the default contact properties.
Store exports securely, restrict access, and define when temporary migration files should be deleted.
Establish what must be preserved
Before importing anything, agree on the migration requirements.
For example:
Migration requirement
Validation question
Customer contact data
Are important names, emails, numbers, and fields present?
Sales opportunities
Are active deals assigned to the correct pipeline stages?
Record relationships
Do deals link to the correct contacts and companies?
Historical records
Is essential activity and communication history accessible?
Marketing preferences
Are opt-outs and relevant consent records retained appropriately?
Automation
Can the new system reproduce essential business journeys?
Reporting
Can the team still measure leads, bookings, and sales?
This list becomes your acceptance checklist.
Do not cancel HubSpot or remove the original records simply because the first import appears successful.
Step 3: Clean Your Data and Map HubSpot Fields to GoHighLevel
Field mapping is one of the most important parts of CRM migration.
Two platforms can use different terminology or structures for similar business information. A field that looks similar may not behave the same way.
For example, HubSpot uses Deals to represent sales opportunities, while GoHighLevel uses Opportunities.
HubSpot also uses properties, lifecycle stages, and associations that may require careful interpretation in the destination account.
Create a field-mapping document
A practical mapping document might look like this:
HubSpot field or object
GoHighLevel destination
What to check
First Name
Contact First Name
Formatting and missing values
Contact Email
Duplicate and invalid addresses
Phone Number
Contact Phone
Country codes and number formats
Company
Company record
Contact-company associations
Deal
Opportunity
Value, owner, status, and associations
Deal Stage
Opportunity Stage
Stage meaning and pipeline structure
Lifecycle Stage
Custom field or agreed segmentation rule
Whether the same business meaning is preserved
Lead Source
Appropriate source or custom field
Reporting consistency
Custom property
Supported custom field
Field type, key, values, and dependencies
The last few rows require particular care.
For example, mapping a HubSpot lifecycle stage directly to a GoHighLevel pipeline stage may be inappropriate if the two represent different things.
A lifecycle stage may describe the overall customer relationship, while a pipeline stage represents the status of a particular sales opportunity.
Map fields according to business meaning, not simply matching names.
Watch for custom-field conflicts
HighLevel's importer uses internal field keys when mapping custom properties.
If a field key already exists in the destination account, it may cause an import error.
Calculated HubSpot properties also have limitations. HighLevel currently imports them as single-line text rather than recreating the original calculation.
That means a calculated property may retain an imported value without continuing to update as a calculation.
Review any calculated fields your sales or reporting processes depend on.
Clean duplicates before importing
Check HubSpot for duplicate contacts, inconsistent email addresses, outdated records, and unnecessary fields.
However, don't delete records simply because they appear similar.
Two contacts may legitimately share a company email or phone number. Likewise, multiple deals for one contact may represent separate transactions.
Agree on deduplication and merging rules before making changes.
For UK businesses, also check phone numbers, date formats, and currency values. A date or deal value can import successfully while still being interpreted incorrectly.
Step 4: Prepare Your GoHighLevel Account
Before starting the native import, decide where the data will land.
For a new implementation, a clean GoHighLevel sub-account is generally preferable to importing into an account already populated with experimental contacts, duplicate pipelines, and unused custom fields.
A clean destination makes testing and troubleshooting easier.
At minimum, confirm:
- You have the correct destination sub-account.
- Appropriate users and access permissions are configured.
- Essential custom fields and naming conventions are planned.
- You understand which workflows should remain inactive during data import.
- Your team has defined how duplicate records will be handled.
- A non-production location is available for testing where practical.
An important note about duplicate settings
HighLevel's native HubSpot Importer documentation currently recommends temporarily enabling Allow duplicates for Contacts and Opportunities during the import, then re-enabling your preferred deduplication rules afterwards.
This can prevent duplicate-blocking rules from causing avoidable import errors.
However, it is not a reason to enable duplicate creation indiscriminately in an active production account.
If your destination already contains live customer records, assess the impact, agree on reconciliation rules, and test the process separately before modifying production settings.
Also keep customer-facing automations from firing unexpectedly when imported records are added.
A contact import should not accidentally send an outdated welcome sequence to thousands of existing customers.
Step 5: Use the Native HubSpot Importer in GoHighLevel
Once your data and destination account are ready, you can begin the native migration.
1. Open the import tool
In your GoHighLevel sub-account, go to Contacts, Companies, or Opportunities.
Open the Import menu and select Import data.
Choose the option to connect HubSpot.
2. Connect your HubSpot account
Select Connect HubSpot, sign in to your HubSpot account, and complete the required authorisation.
Use an appropriately authorised account and review the permissions requested.
Once authentication is complete, HighLevel opens the import wizard.
3. Choose the records you want to import
The importer lets you select supported object types, including Contacts, Deals, Companies, and Tasks.
Deals are imported as GoHighLevel Opportunities.
If you select Deals, the importer also requires Contacts, because opportunities depend on associated contact records.
The wizard includes related supported information, such as properties, notes, emails, pipeline structures, and associations, according to the selected object type.
4. Review the field mapping and record counts
Before starting the import, examine the preview.
Check what HubSpot information will be imported and how each item will appear in GoHighLevel.
The preview shows estimated counts and provides options for selecting particular properties.
It also supports filtering Contacts, Deals, Companies, and Tasks using HubSpot creation or last-modified dates.
This is useful when importing only records from a specific period.
However, those filters do not currently offer arbitrary conditions such as deal owner or lifecycle stage.
Check the precise date range displayed by the wizard. Some rolling date filters exclude the current day, which matters when planning a final migration of recently changed records.
5. Start the import
Once you've reviewed the selection, click Confirm and start import and complete the confirmation.
The import runs in the background.
You can return to the Import history page to review its progress and results.
Avoid starting overlapping imports simply because a large import is taking time to complete.
6. Review the import results
When processing finishes, open the import details.
HighLevel reports successful records, errors, and records imported with warnings.
You can inspect results by object type or individual record.
Pay attention to warnings even when an object appears to have been imported successfully.
A deal might exist in the destination while an important relationship or property still requires correction.
If records fail, use the record-level error information and download the error CSV to investigate the relevant HubSpot record IDs.
Correct the identified problems before attempting a carefully scoped re-import.
Step 6: Check What Didn't Transfer Correctly
A completed import is not the same as a validated migration.
Several limitations deserve special attention.
Deals without associated contacts
HighLevel's native importer cannot import a HubSpot deal as an Opportunity when it has no associated contact.
Identify these records in HubSpot before migration and decide how they should be handled.
Don't create inaccurate contact associations merely to satisfy the importer.
Multiple record associations
Some HubSpot records have complex relationships with multiple contacts, companies, or other objects.
The importer supports associations within platform limits, but not every relationship necessarily transfers.
For example, additional contact associations on opportunities are limited, and certain note associations are restricted.
If your team relies on multiple stakeholders being linked to a deal, validate those relationships individually.
Recurring tasks
Standard supported tasks can be imported, but recurring HubSpot tasks are not automatically recreated as functioning recurring tasks.
Document and rebuild any recurring reminders that are important to the business.
Historical emails
Supported historical HubSpot emails can be imported, but they are read-only.
They are historical information, not active GoHighLevel email sequences.
Your team will still need new campaigns and workflows for future communications.
Attachments and files
File migration requires testing against the current importer and the specific way files are stored.
The official importer documentation describes attachment support for certain records but also identifies file-related import failures in its troubleshooting guidance.
Do not assume all attachments will move successfully.
Export or preserve important documents separately and verify them in the destination.
Reporting history
Historical HubSpot reporting dashboards do not automatically become equivalent GoHighLevel dashboards.
Decide which historical reports should be retained as exports and which future reporting metrics need to be configured in HighLevel.
The best validation method is to compare actual source and destination records, not simply accept the import success percentage.
Step 7: Rebuild Your HubSpot Workflows in GoHighLevel
This is often the most technically demanding part of the migration.
HubSpot workflows do not automatically transfer to GoHighLevel as operational automations.
Even when a workflow exists for a similar purpose in both platforms, its triggers, branching rules, delays, actions, and exit conditions may work differently.
You need to recreate the intended business logic.
Start with your most important customer journeys
Don't attempt to rebuild every old automation immediately.
Identify the workflows responsible for essential activities, such as capturing leads, notifying salespeople, booking appointments, and following up on quotations.
For each one, document:
What starts with automation.
Which contacts should qualify.
Which actions should happen?
What causes the sequence to wait or branch.
What should stop the workflow?
How successful execution will be verified.
For example, a UK recruitment agency might have a HubSpot workflow that creates an internal task when a candidate submits an application.
In GoHighLevel, the equivalent process may involve an application form, contact segmentation, a suitable workflow trigger, and task creation.
The technical setup may change, but the required business outcome should remain clear.
Avoid rebuilding unnecessary complexity
Migration is also an opportunity to simplify automation.
If HubSpot contains several overlapping follow-up sequences, investigate whether they still serve a useful purpose.
You may find that fewer, better-structured GoHighLevel workflows can support the same customer journey more reliably.
GHL Experts provides GoHighLevel workflow automation services for businesses that need these processes rebuilt with defined triggers, exit rules, and testing.
Do not activate replacement workflows until you have checked that the corresponding HubSpot automation will not continue sending duplicate communications during the transition.
Step 8: Reconnect Forms, Calendars, Emails, and Integrations
Once your CRM data and essential workflows are in place, the next task is making sure new customer activity reaches the correct system.
Website forms and lead capture
If your website currently sends leads into HubSpot, update the relevant form integrations or rebuild the forms in GoHighLevel.
Test the complete journey from form submission to contact creation, workflow enrollment, and opportunity generation.
If a form is connected through a third-party tool, make sure its destination and field mapping have been updated.
Calendars and appointments
Review your existing booking process.
Configure the necessary calendars, team availability, appointment notifications, and related automation.
Use UK timezone settings where appropriate, and check how daylight saving time affects scheduled communications.
Email sending and domains
Moving CRM records does not automatically migrate your active email-sending infrastructure.
Review your sender identities, domain authentication, connected email services, suppression rules, and existing unsubscribe records.
Test with authorised contacts before switching on marketing campaigns.
Third-party integrations
Reconnect essential external applications and verify that data moves in the intended direction.
This might include Stripe, accounting tools, advertising platforms, or custom webhooks.
Don't assume an integration is working because its account appears connected. Test an actual business event and confirm that the receiving system processes it correctly.
Where multiple applications are involved, professional GoHighLevel integration services can help manage the dependencies and testing.
Step 9: Validate the Migration Before Going Live
This is the stage that determines whether the project is genuinely ready for your team to use.
Don't rely on a completed importer status alone.
Compare HubSpot and GoHighLevel records
Select representative records from different categories:
- New leads and long-standing customers.
- Contacts with custom property values.
- Contacts associated with companies.
- Open and won/lost deals.
- Deals with multiple stakeholders.
- Records containing notes, tasks, or historical emails.
For each record, compare the important information in HubSpot with what appears in GoHighLevel.
Test complete business processes
Then test the journeys your team depends on every day.
For example:
Website enquiry → Contact → Opportunity → Internal notification → Follow-up → Appointment
Every stage should be checked.
Confirm that messages aren't duplicated, sales ownership is correct, and the intended automations operate under real qualifying conditions.
Also test exceptions: returning customers, invalid data, contacts who have opted out, cancelled appointments, and leads that should not qualify for a particular workflow.
Document the results
A simple validation record should show the tested process, expected result, actual result, identified issue, correction, and final approval.
This gives you an audit trail if problems arise after the migration.
Step 10: Plan a Controlled Cutover from HubSpot
Once the destination has passed testing, choose an appropriate time to make GoHighLevel the main operational CRM.
Avoid switching systems in the middle of a busy sales period unless there is a compelling reason.
A controlled cutover should include:
Agree on the go-live date and responsible team members.
Confirm that essential destination workflows are ready.
Identify which HubSpot automations and integrations must be stopped or redirected.
Capture records created or changed since the initial import.
Reconcile those changes in GoHighLevel using an approved final import process.
Switch live forms, booking journeys, and relevant integrations to the new destination.
Validate critical activity immediately after switching.
Retain appropriate access to HubSpot during the agreed verification period.
The final update is sometimes called a delta migration.
It matters because customer information continues changing while a migration project is underway.
A contact created after the initial import, or a deal updated during testing, must not be overlooked simply because the earlier import completed successfully.
The native importer supports created-date and modified-date filtering, but you still need to plan the boundaries carefully and reconcile potential duplicate records.
Don't cancel HubSpot until you've verified the destination and preserved the information you still need.
UK GDPR and Data Protection Considerations
Businesses migrating personal information from HubSpot to GoHighLevel should review their UK data protection responsibilities before moving production data.
This includes understanding where information will be processed, which third parties have access, and whether appropriate international transfer arrangements apply.
GoHighLevel is a US-based platform, so UK businesses need to assess the relevant data-transfer arrangements and safeguards.
Also verify how the new system handles marketing preferences.
Moving a contact record does not create a new permission to send marketing messages.
Preserve relevant consent or other lawful-basis information, opt-out records, and suppression requirements.
The rules for marketing to corporate subscribers can differ from those for sole traders and some partnerships under PECR. UK GDPR may still apply when personal data is involved.
For sensitive or regulated information, assess whether the destination platform and proposed configuration meet the organisation's actual legal, contractual, and security requirements before proceeding.
Common HubSpot to GoHighLevel Migration Mistakes
Several mistakes can create problems even when the import itself appears successful.
Assuming everything transfers automatically
The native importer supports important CRM records, but it doesn't rebuild HubSpot workflows, landing pages, email campaigns, or integrations.
Plan these as separate implementation tasks.
Importing without a field-mapping plan
A successful field import doesn't guarantee that the value has the same business meaning in both systems.
Validate important properties, stage definitions, and calculated fields.
Ignoring company and deal associations
A record can exist in GoHighLevel while its relationships are incomplete.
If those relationships matter to your sales process, check them explicitly.
Re-running imports without checking duplicates
Repeated imports can create additional records, especially when the destination is already populated or previously deleted contacts are imported again.
Review import history, error reports, and record-matching rules before retrying.
Switching off HubSpot too early
Until forms, emails, calendars, workflows, and external systems are working in GoHighLevel, your old CRM may still be supporting essential processes.
A staged transition is usually safer than an abrupt switch.
How Long Does It Take to Migrate from HubSpot to GoHighLevel?
The timeline depends on how much data you have and, more importantly, how complicated your CRM processes are.
A straightforward transfer of contacts and a small number of opportunities may require considerably less work than migrating an established sales operation.
The project becomes more involved when there are:
- Multiple sales pipelines.
- Numerous custom properties.
- Complex workflow logic.
- Large amounts of historical activity.
- Multiple integrations.
- Special reporting requirements.
- Complex company and deal relationships.
As a practical reference, GHL Experts advertises two to four weeks for a standard CRM migration, with complex projects requiring longer.
Much of that time is spent reviewing, mapping, rebuilding, testing, and validating rather than simply importing the records.
How Much Does HubSpot to GoHighLevel Migration Cost?
The cost depends on whether you need a basic data import or a complete operational migration.
If your HubSpot account contains only a small contact list with minimal customisation, a carefully planned self-service import may be sufficient.
But if your business relies on complex automation, several pipelines, custom fields, and multiple integrations, the implementation work may be more substantial than the import itself.
GHL Experts' GoHighLevel CRM migration service starts at £1,995 excluding VAT for standard migrations.
The service covers assessment, field mapping, data preparation, test migration, rebuilding agreed systems, controlled cutover, and post-migration support according to the agreed scope.
More complex migrations are priced according to the work required.
Remember to consider your ongoing GoHighLevel subscription, communication usage, third-party applications, and any overlap between the two platforms during the transition.
If you're still deciding whether the switch makes commercial sense, read our GoHighLevel vs HubSpot comparison before committing to the move.
Is Moving from HubSpot to GoHighLevel Worth It?
For some businesses, yes. For others, staying on HubSpot may be the better decision.
GoHighLevel can be an attractive option for marketing agencies and service businesses that want CRM, lead capture, appointment booking, messaging, and follow-up automation in a more consolidated setup.
But consolidation isn't automatically an improvement.
If your organisation relies heavily on advanced HubSpot-specific functionality, complex reporting, specialised integrations, or sophisticated data relationships, the migration may involve more compromises and rebuilding than expected.
The decision should be based on what your business needs the system to do over the next few years, not simply the difference between monthly subscription prices.
A useful question is:
Will GoHighLevel improve how we capture, manage, follow up with, and convert leads after accounting for migration effort and ongoing maintenance?
If the answer is unclear, compare the platforms before beginning the project.
