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EDUCATION & TRAINING

CRM and Automation for UK Training Providers

We build GoHighLevel systems for training providers, academies, tutors and course businesses — built around the two things that separate education from every other sector here: a long considered decision, and a cohort start date that does not move.

Setup starts at £1,295 and takes two to three weeks, excluding VAT.

  • From £1,295
  • Built for cohort and rolling enrolment
  • UK-based team
  • Published pricing
WHERE TRAINING PROVIDERS LOSE ENROLMENTS

The Decision Takes Weeks. The Deadline Does Not Move.

Education is the slowest-converting sector on this site. Someone enquiring about a course is weighing cost, time commitment, whether their employer will fund it and whether now is the right moment. That decision takes weeks, sometimes months.

Meanwhile the cohort start date is fixed. Which creates a problem no other sector has: a prospect who was genuinely interested but decided two days too late is not a delayed sale, they are a lost one — and they have to be carried for three months until the next intake.

Most providers answer the enquiry, send a brochure, and go quiet. The decision then happens without them in the room.

Where enrolments are lost:

  • Enquiries answered once and never followed up through a long decision window
  • Prospects deciding after the cohort closed, with no system to carry them to the next one
  • Employer-funded learners stalling because nobody helped them make the internal case
  • Places held but never confirmed, so cohorts look full and start half empty
  • No pre-course communication, so day-one attendance is lower than enrolment
  • Learners dropping out mid-course with nobody noticing until the end
  • Alumni never contacted about the next qualification in the pathway
IS THIS FOR YOU?

Who This Suits

This suits providers where enquiry-to-enrolment takes weeks and the intake structure creates deadlines.

This is right for you if:

  • 01

    Enquiries take weeks to convert and follow-up is inconsistent

  • 02

    Prospects miss a cohort and are not carried through to the next intake

  • 03

    Employer-funded learners stall between interest and purchase order

  • 04

    Cohorts look full at enrolment and start with empty seats

  • 05

    Learners drop out mid-course without anyone noticing in time

  • 06

    Alumni are never contacted about the next step in the pathway

  • 07

    Enrolment admin is handled manually for every single learner

If you need a learning management system

GoHighLevel is not an LMS. Course delivery, content hosting, assessment, grading and certification need purpose-built platforms. GoHighLevel handles enquiries, enrolment, communication and retention alongside your LMS.

WHAT YOU GET

Six Components of an Education Build

Configured around long decisions and fixed start dates rather than immediate conversion.

  • Enquiry Nurture

    Weeks-long sequences carrying a prospect through a considered decision, with course detail released progressively rather than all at once.

  • Cohort Deadline Sequences

    Communication timed against the intake date, escalating sensibly as places close, then rolling non-converters to the next cohort.

  • Enrolment Pipeline

    Enquiry through application, offer, payment and confirmation, with each stage visible rather than tracked in a spreadsheet.

  • Pre-Course Communication

    Joining instructions, pre-work, expectation setting and reminders, so day-one attendance matches the enrolment number.

  • Progress and Drop-Out Prevention

    Check-ins at known drop-out points during the course, flagged early enough for someone to intervene.

  • Alumni Pathway

    Structured contact after completion about the next qualification, which is the cheapest enrolment available to you.

TWO DIFFERENT BUILDS

Fixed Intakes and Rolling Enrolment Work Differently

Providers running both need both configured. The nurture logic is genuinely different.

Cohort-basedRolling enrolment
Start dateFixed, published in advanceWhenever the learner is ready
Main pressureThe deadlineMomentum and inertia
Nurture shapeEscalating toward the close dateSteady, with periodic prompts
Missed the momentCarry to the next intakeNo such thing — they just enrol later
Biggest riskCohort starts under-filledEnquiry drifts indefinitely
Key automationDeadline sequences and waitlistLong-cycle nurture and re-engagement
Capacity handlingPlaces, waitlists and overflowContinuous, capacity rarely binds

Cohort models convert better and fail harder. The deadline creates urgency that rolling enrolment never has, but a prospect who misses it needs carrying for months rather than days.

TWO DIFFERENT BUYERS

Five Things to Handle Differently

A learner paying their own fee and a learner whose employer is paying are not the same sale, and treating them identically loses the second one.

  • 1

    Identify the funding route early — ask at enquiry, because everything after that branches on the answer

  • 2

    Give employer-funded learners a business case — cost, time away, and the return, in a format they can forward to a manager unedited

  • 3

    Expect a third party in the chain — the decision involves someone who never enquired, so the materials have to work without you in the room

  • 4

    Handle purchase orders and invoicing separately — employer-funded enrolments stall on procurement, not on interest

  • 5

    Keep both warm on different clocks — a self-funded learner decides in weeks, an employer-funded one waits for a budget cycle

Both paths are configured in the same pipeline with branching, rather than as two separate systems.

HOW WE WORK

Four Stages, Two to Three Weeks

  1. 01
    Discover

    We map your course portfolio, intake structure, typical decision length, funding routes and where learners currently drop out.

  2. 02
    Plan

    We document the enrolment pipeline, nurture sequences and integrations, and confirm scope, timeline and fixed price in writing.

  3. 03
    Build and Test

    Configuration in dependency order, then every journey tested including deadline sequences, cohort rollover and funding branches.

  4. 04
    Launch and Train

    Recorded walkthrough, written documentation and a live session with your admissions team, plus fourteen days of support.

WHAT IT COSTS

Three Starting Points for Training Providers

All prices exclude VAT and your own HighLevel subscription.

  • Essential Setup — £1,295

    Enquiry capture, enrolment pipeline, booking, basic nurture and three foundation workflows. Suits tutors and single-course providers.

  • Standard Setup — £1,995

    Everything in Essential plus cohort deadline sequences, pre-course communication, funding route branching and team training. Most chosen.

  • Growth Implementation — £2,995

    Everything in Standard plus LMS integration, drop-out prevention, alumni pathways, multi-course management and reporting.

WHAT PROVIDERS USUALLY ADD

Four Services That Pair With an Education Build

  • Workflow Automation — from £2,995

    Long-cycle nurture, cohort deadline sequences, drop-out prevention and alumni pathways across the whole learner base.

  • Integrations — from £795

    Connecting your LMS, payment platform and student records so learners are not managed across three disconnected systems.

  • Funnels & Websites — from £1,295

    Course pages and application funnels built to capture and qualify, with tracking so you can see which courses attract enquiries.

  • Account Audit — £395

    For providers already on GoHighLevel, establishing whether cohort logic and nurture length are actually configured.

FREQUENTLY ASKED QUESTIONS

Questions From Training Providers

Can GoHighLevel replace our LMS?

No. Course delivery, content hosting, assessment, grading and certification need a purpose-built platform. GoHighLevel handles enquiries, enrolment, communication and retention alongside it.

How long should enquiry nurture run?

Longer than most providers run it. Education decisions take weeks and sometimes months, so sequences that stop after two emails miss the point at which the person was actually ready.

What happens if someone misses a cohort?

They roll automatically to nurture for the next intake rather than being written off. A prospect who was two days late is one of the warmest leads you will have for the following cohort.

Can it handle both cohort and rolling enrolment?

Yes. They need different nurture logic, and providers running both should have both configured rather than one adapted to serve the other.

How does it handle employer-funded learners?

Funding route is captured at enquiry and the pipeline branches. Employer-funded learners get business case materials they can forward, and purchase order handling that self-funded learners do not need.

Can it integrate with our LMS?

Usually, where the platform offers an API or webhook, from £795. Enrolment triggering LMS access automatically is the most common integration we build here.

Will it reduce drop-out?

It helps, where you know your drop-out points. Check-ins timed to the weeks learners typically disengage let someone intervene while it is still recoverable.

Can it take course payments?

Through Stripe, yes — full payment, deposits and instalment plans with failed payment handling. Employer invoicing usually stays in your finance system.

What about alumni?

Usually the cheapest enrolment you can win and almost always neglected. Structured contact about the next qualification in the pathway is a high-return automation.

How long does implementation take?

Two to three weeks for a standard build. Most of that is mapping your course portfolio and intake structure rather than configuration.

Who owns the learner data?

You do. The account is in your name and on full payment the configuration is yours. We remove our access on completion.

FILL THE COHORT

Carry the Decision, Do Not Drop It

Tell us your course portfolio, how intakes run, and where enquiries currently go quiet. We will recommend the practical starting point.

From £1,295 • Built for cohort deadlines • UK-based specialists • No obligation

No obligation • Your information will only be used to respond to your enquiry