How much does a CRM cost for a trades business?
Our setup starts at £1,295, with most firms choosing Standard Setup at £1,995. Your HighLevel subscription is separate, from $97 per month paid directly to HighLevel, plus SMS and call usage.
HOME SERVICES & TRADES
CRM and Automation for UK Trades Businesses
We build GoHighLevel systems for builders, electricians, plumbers, roofers, heating engineers, cleaners and landscapers — configured around how trades work actually sells: fast first response, a site visit, a quote, and persistent follow-up until it is won or dead.
Setup starts at £1,295 and takes two to three weeks, excluding VAT.
- From £1,295
- Built for quote-driven work
- UK-based team
- Live trades platform in production
WHERE TRADES LOSE WORK
The Job Goes to Whoever Called Back First
In trades, speed beats almost everything. A homeowner with a leak or a failed boiler contacts three or four firms and books whoever responds first with a sensible answer. Being better, cheaper or more qualified rarely overcomes being second.
The problem is structural rather than attitudinal. You are up a ladder, under a floor or driving between jobs when the enquiry arrives. By the time you see it, it is four hours old. And the quote you did send three weeks ago has had no follow-up, because chasing it means remembering it.
Trades businesses do not lose work because they are bad at the work. They lose it in the gaps between jobs and admin.
Where the money actually leaks:
- Enquiries arriving while you are on site, answered hours later if at all
- Quotes sent and never chased, because nobody is tracking which are still open
- No record of who called, what they wanted, or what you told them
- Site visits booked by text and forgotten by both sides
- Reviews never requested, so the best source of new work goes unused
- Old customers never contacted again, despite being the cheapest work you can win
- Seasonal demand spikes landing with no system to absorb them
IS THIS FOR YOU?
Who This Suits
This suits established trades businesses where enquiries come in faster than one person can reliably handle them.
This is right for you if:
- 01
You are losing work to competitors who simply replied first
- 02
Quotes go out and are never systematically followed up
- 03
You have no reliable record of enquiries, quotes and outcomes
- 04
Site visits and jobs are scheduled by text message and memory
- 05
You rarely ask for reviews, or ask inconsistently
- 06
Your customer list is sitting unused in a phone and a notebook
- 07
You run two or more vans and nobody owns the admin
If you are a sole trader just starting out
A £1,295 system may be more than you need yet. If you take under ten enquiries a month and handle them all yourself, a shared inbox and a calendar may genuinely be enough. We will tell you that rather than sell you something premature.
WHAT YOU GET
Six Things Every Trades Build Includes
Configured around the trades sales cycle rather than a generic template. Scope depends on the package you choose.
Instant Enquiry Response
Every enquiry acknowledged within seconds by SMS, with your name, what happens next and when you will call back.
Missed-Call Text-Back
A call you cannot answer triggers an immediate text, so the homeowner has a reply before they dial the next firm.
Quote Follow-Up
Automatic chasing at sensible intervals until a quote is won, declined or formally closed, without anyone remembering to do it.
Job Scheduling
Site visits and jobs booked into a shared calendar with confirmations, reminders and travel-time buffers between appointments.
Review Generation
Review requests triggered on job completion, timed for when satisfaction peaks, with poor responses routed to you privately.
Customer Reactivation
Structured contact with past customers for servicing, maintenance and seasonal work — the cheapest leads you will ever win.
HOW WE STRUCTURE IT
The Pipeline We Build for Trades
Five stages, each with its own automation. This is the structure we start from and adjust to your business.
| Stage | What triggers it | What fires automatically | Typical window |
|---|---|---|---|
| New enquiry | Form, call or missed call | Instant SMS acknowledgement, alert to you | Within 60 seconds |
| Survey booked | You confirm a site visit | Confirmation, reminder, travel buffer applied | 1–3 days |
| Quote sent | You mark the quote issued | Follow-up at day 2, day 7 and day 14 | 1–3 weeks |
| Job won | Quote accepted | Scheduling, deposit request, pre-job information | Varies |
| Job complete | You mark it done | Review request, invoice reminder, servicing recall | Same day |
Emergency and planned work run differently. Emergency callouts collapse the first three stages into one and need routing rather than nurture. We configure both paths where your business handles both.
HOW WE WORK
Four Stages, Two to Three Weeks
Built around your actual process, not the generic one above. The pipeline is a starting point, not a template we impose.
- 01
Discover
We map how enquiries reach you, who handles them, how you quote, and what happens between quote and job in your business.
- 02
Plan
We document the pipeline, workflows and integrations and confirm scope, timeline and a fixed price in writing before building.
- 03
Build and Test
Configuration in dependency order, then every journey tested with real enquiries — including the missed-call and out-of-hours paths.
- 04
Launch and Train
Recorded walkthrough, written documentation and a live session with whoever runs the admin, plus fourteen days of support.
TRADES WORK IN PRODUCTION
Win Jobs — A Lead Generation Platform Across Six Trades
A multi-client platform built on GoHighLevel Pro with a WordPress front end, serving six trades UK-wide. Multi-step signup with Stripe subscriptions, dynamic trade and service mapping, reusable landing page templates deployed per trade, client and admin dashboards, call tracking and Google Ads infrastructure.
Built in five weeks, designed from the outset to scale across additional trades rather than be rebuilt for each one.
“Been working with Mo and his team for the last 4 weeks. I have to say I am impressed and their professionalism is second to none. Would highly recommend.” — Derek John Duffy — CEO, WinJobs Limited
WHAT IT COSTS
Three Starting Points for Trades
All prices exclude VAT and your own HighLevel subscription. Full price list on the pricing page.
Essential Setup — £1,295
CRM structure, one pipeline, one calendar, enquiry forms, instant response and three foundation workflows. Suits one or two vans.
Standard Setup — £1,995
Everything in Essential plus multiple calendars, quote follow-up, review generation, missed-call text-back and team training. Most chosen.
Growth Implementation — £2,995
Everything in Standard plus reactivation campaigns, integrations with job management software, reporting and deliverability optimisation.
WHAT TRADES USUALLY ADD
Four Services That Pair With a Trades Build
Workflow Automation — from £2,995
Deeper follow-up: quote chasing, reactivation, seasonal campaigns and servicing recall across your whole customer base.
Voice & Conversation AI — from £1,495
Answering calls you cannot take, qualifying the job and booking the survey before the caller rings someone else.
Integrations — from £795
Connecting job management, invoicing and accounting software so nobody re-enters the same customer twice.
Account Audit — £395
For trades businesses already on GoHighLevel, establishing whether the build actually fits how the work sells.
FREQUENTLY ASKED QUESTIONS
Questions From Trades Businesses
Will it work if I am on site all day?
That is the point. Enquiries get acknowledged automatically, missed calls trigger an instant text, and quote follow-up runs without you touching it. You deal with the ones that are ready.
Does it handle emergency callouts differently from planned work?
Yes, where your business does both. Emergency work needs routing and immediate alerting rather than a nurture sequence, so we configure the two paths separately.
Can it connect to our job management software?
Usually. Most job management and invoicing platforms have an API or webhook support, which we connect from £795. We check yours specifically before quoting.
Will it chase quotes automatically?
Yes. Follow-up fires at set intervals after a quote is issued and stops the moment it is won, declined or closed. No contact keeps getting chased after they have said yes.
Can it ask for reviews?
Yes, triggered on job completion when satisfaction is highest. Responses indicating a problem route to you privately rather than straight to a public review page.
What about customers from two years ago?
Those are usually the cheapest work available to you. We build structured reactivation for servicing, maintenance and seasonal campaigns across your existing list.
Do I need a big team for this to be worth it?
Not a big one, but you need enough enquiry volume that things are being dropped. If you handle under ten enquiries a month comfortably, a system may be premature and we will say so.
Can it send text messages to UK mobiles?
Yes, with UK number provisioning and sender configuration set up properly. There are UK registration requirements and associated fees, which we explain during setup.
How long before it is running?
Two to three weeks for a standard build. Most of that is mapping your process and testing — the configuration itself is the quick part.
Who owns the system?
You do. The account is in your name, the customer data is yours, and on full payment the configuration is yours. We remove our access when the job is done.
STOP LOSING WORK TO SLOW REPLIES
Be the One Who Calls Back First
Tell us how enquiries reach you, what happens after a quote goes out, and where work is currently slipping. We will recommend the practical starting point.
From £1,295 • UK-based specialists • Live trades platform in production • No obligation
